Event Details

Bridget A. Alex, PhD, SAPIENS Magazine

Dr. Alex is the archaeology and biological anthropology editor for SAPIENS, a digital magazine produced by anthropologists for the public. As a freelance writer, she has published more than 140 popular science stories for outlets including Discover, Science, Archaeology, Atlas Obscura, and Smithsonian. Bridget has taught anthropology and science communication at the California Institute of Technology, Pasadena City College, and Harvard University. 

Dr. Alex earned her Ph.D. in archaeology and human evolutionary biology from Harvard. Supported by the National Science Foundation, the Fulbright Program, and other awards, her research focused on the spread of Homo sapiens and extinction of other humans, such as Neanderthals, over the past 200,000 years. More broadly, she used biogeochemical methods like radiocarbon dating to reconstruct the chronology and biogeography of past human groups. This methodological expertise allowed her to work and publish on diverse archaeological contexts including Paleolithic Eurasia, Stone Age Africa, Iron Age Near East, Moche South America, and Teotihuacan-era Mesoamerica.

Great research is not enough. Archaeologists must effectively communicate their work to non-archaeologists, including scholars in other fields, funding agencies, journalists, and diverse publics. However, few archaeologists are trained to write for non-specialists. This seminar will provide a foundation for researchers who want to write or create content for diverse audiences. After reviewing the challenges and opportunities of public communication, the seminar will deliver technical and artistic guidance on the craft of public writing. The session will discuss story structure, audience characterization, and the qualities of engaging, accessible prose. By analyzing exemplary models from public-facing pieces, the instructor will distill elements that make pop-science writing effective and sometimes beautiful. Participants will develop their public writing skills and learn the steps to publishing with popular media outlets. They will also compose (and come away with) short descriptions of research ready to share with public audiences.

1. Review potential risks and rewards of public communication
2. Discuss elements of public writing, including structure, story-telling, and accessibility
3. Summarize the process of writing for popular media outlets from pitch to publication