Event Details

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Bridging the Co-Production Gap: Applying Qualitative Data Analysis in Archaeological Practice [Deeper Digs]

When: April 02, 2026 2:00-4:00 PM ET

Duration: 2 hours

Certification: RPA-Certified


Pricing

Individual Registration: Individual Registration: $99 for SAA members; $149 for non-members

Group Registration: Group Registration: $139 for SAA members; $189 for non-members


Nicole Bucchino Grinnan, RPA, University of West Florida Institute of Archaeology

Nicole Bucchino Grinnan currently serves as the Assistant Director of the University of West Florida’s Archaeology Institute. With over 12 years of professional experience, her expertise spans terrestrial and underwater archaeological research, with a particular focus on maritime archaeology, coastal heritage management, public engagement, and the interpretation of cultural resources. For her doctoral research at the University of St Andrews (Scotland), Nicole has been researching coastal cultural heritage in Apalachicola, Florida, and the values local people attach to that heritage. The use of qualitative data analysis to understand value has integrated technical assessments of cultural heritage at risk with input from the community.
This two-hour seminar introduces archaeologists to the practical application of qualitative data analysis in community-engaged research. Drawing on case studies from the 2024 "People of the Apalachicola System" project and its use of "Community Conversations on Heritage at Risk" workshops, participants will explore how ethnographic methods can be used to capture, interpret, and apply community perspectives in archaeological practice. Through a combination of lecture and guided exercises using real qualitative data, participants will learn how to design focus group discussions, develop codebooks, and analyze textual data to inform cultural resource management and heritage decision-making. The session emphasizes collaboration, inclusivity, and reflexivity to prepare participants to integrate community input into their own research and management efforts.
1) Describe how ethnographic and qualitative methods can inform archaeological research and heritage management.

2) Identify best practices for conducting community engagement using focus groups or "Community Conversations."

3) Apply basic qualitative coding to textual data using example transcripts.

4) Interpret coded qualitative data to inform heritage management and public archaeology outcomes